Did you know your restaurant may be sitting on a veritable free goldmine for restaurant marketing, which could significantly boost your restaurant’s sales, profits, and efficiency while simultaneously reducing stress for you and your staff?
Yes, I’m talking about the potential treasure trove of restaurant customer data you may already have, possibly untapped, just waiting to be utilized effectively.
or Read On…
Why is your restaurant’s customer database a key asset in today’s digital age?
Simple. AI, or more specifically, ChatGPT, makes content generation a breeze, transforming complex restaurant marketing strategies into actionable insights.
In the past, our restaurant clients have said the biggest hesitation, even when they did have a restaurant customer database, was even though they could come up with a campaign to try to bring customers in with restaurant marketing, they lacked the confidence, desire, time, and/or creativity to turn the promotions into a well-written piece to post on Facebook and Instagram, and yet slightly different content for email, and even different again for text messages.
ChatGPT solves this part of the problem and turns the task of writing a restaurant marketing promotion from 4 or 5 hours to under an hour, and most of the work is just editing what ChatGPT came up with. They went on to say the next hurdle they saw, even if not yet turned off by the idea, was getting to know three or four inexpensive and simple tools to do the sending and posting. An emailing program, a social media posting program, a text messaging program, and a simple content generation tool all seemed a little too much to find time for.
The good news here is that there are tools like DBCtechnology.com’s that wrap all these tools into a single platform, streamlining your restaurant marketing strategies to get more customers.
The sad part of the story is many restaurant owners possess valuable customer data and do not even know it. This data could be nestled in your online reservation system, your online ordering platform, the logins from your free Wi-Fi service, or even an old-fashioned reservation book with names and mobile numbers.
Sadder yet, they often do not recognize just how powerful restaurant customer data is and how simple it is to deploy it to increase sales in restaurants.
The return on email marketing is $37 for every dollar spent. The return on Facebook and Instagram restaurant marketing is $1.78, but you can maximize your return by always making your social media posts push to a URL to place an online order, ON YOUR SYSTEM, so you get the data, sign up to your newsletter (a HOME RUN), and leave a review.
This restaurant customer data is not just names and numbers; it is your direct line to increased engagement, loyalty, and sales.
Are you still struggling to accept the value of your customer data? What if we shared 1 piece of restaurant customer data from a customer who has eaten in your restaurant, is worth $159 in extra sales to your restaurant over the next five years when used in the simple restaurant marketing we just described?
If You Have Your Restaurant Customer Data
What would happen if you sent emails to your restaurant customers?
Imagine this: a small takeout and delivery pizza place used their small database collected in their online ordering system of just 800 email addresses to send out a promotion for $5 off their pasta dishes on a Thursday, one of their slower sales days. The result? A whopping 50% increase in sales. Or consider the case of Sawbuck’s Pub, which sent a text message offer for a free shrimp appetizer with any Molson beer product during a hockey game to just 1000 of their 4000-person text messaging list they got from their reservation system, resulting in over $1200 in additional sales in just one evening.
These stories illustrate the immense potential of utilizing customer data for targeted promotions, a testament to effective AI in restaurant marketing.
Things our clients have experienced. We get new restaurant marketing stories every day. How big is the pile of gold you may have just found in your restaurant?
But what if you’re starting from scratch with no customer data at hand?
Starting Your Restaurant Data Collection Journey
No magic goldmine at your restaurant? I mean, you did not find any accumulated restaurant customer contact data? No problem. Collecting your restaurant customer data is easier than you might think. Simple, friction-free methods like offering a special “Bite” in exchange for an email signup or using a QR code for a special offer can kickstart your database. Every piece of data collected is a step towards unlocking the full potential of your restaurant’s marketing efforts. Here are a few other ideas:
- WiFi Access Form
- Online Ordering System
- Online Reservation System
- Pay by QR System
- Loyalty Program Sign-up
- Social Media Contests
- Birthday Clubs,
- Old Fashioned Reservation Book,
- Paper Sign-up Sheets
MOST IMPORTANT: Make sure you have an online ordering platform where you get customer data when someone places an order through it, enhancing your strategy for customer engagement in restaurants.
The Power of AI in Restaurant Marketing
Now, let’s talk a bit more about leveraging AI, specifically ChatGPT, to revolutionize your restaurant marketing. ChatGPT can help you effortlessly create engaging promotions and content for emails and social media posts. However, there’s a catch: AI can be a bit overzealous with its creativity, often stretching the truth or outright making things up! That’s where you come in, ensuring the final content reflects your restaurant’s authentic voice by fact-checking and making minor tweaks.
All this still sounds too hard? Enter DBC: AI + Human Expertise.
While “Do It Yourself” (DIY) AI marketing has its perks, there’s an even more effective solution should you prefer to only have the job of slight editing and approval of the content. DBC Technologies offers a distinctive combination of AI-driven content creation, human editing expertise, and a thorough understanding of the restaurant industry. Our approach ensures that your marketing resonates with customers, driving sales and profitability.
For instance, our client Ay Chihuahua, utilized our platform to redirect orders from expensive third-party apps to their own online ordering system we provided, resulting in a significant boost in profitability without sacrificing sales volume when they TURNED OFF the big 3rd party delivery apps on a busy Friday night.
Similarly, Porto Fino’s Greek Combo promotion, crafted with our AI + human strategy, led to a 66% increase in their Sunday sales.
The Call to Action:
Learn and Grow Interested in discovering how you can leverage AI and your customer data to achieve similar success? Join us for a 30-minute AI Restaurant Marketing Intro.
Just for showing up, we will give you $1000 of Social Media Marketing content for your restaurant.
Book Now:
You’ll learn how to harness the power of ChatGPT for crafting custom marketing campaigns and how DBC’s comprehensive solutions can elevate your restaurant’s marketing to the next level. Your restaurant’s future growth is just an email list or a data collection strategy away.
Let’s explore how to turn that potential into a reality together.
