AI + Tech on the Table: Serving Up Accessible AI Innovations and Explanations for EVERY Restaurateur
Part 3 of, “How ChatGPT & AI Can Transform Your Restaurant Online Ordering Profitability” series.
Customers may pay more if your restaurant menu descriptions are better written, including things like the uniqueness, the special ingredients, or the complex way it was made.
It’s also possible for menu descriptions to stress how exclusive or hard it is to get an expensive dish, making people feel like they need to try it right away.
Detailed menu item descriptions can entice customers, making them imagine the flavors, textures, and overall experience of the dish, leading to an increase in the average online order size of 10–30%.
Imagine that. Do NOTHING different—no additional customers ordering, no expensive photo sessions. Just fix your words, and you could take your average order of $25.00 to $27.50 or even as high as $32.50!
On as little as 10 take-out online ordering sales per day, you see $25 to $75 more revenue per day, or $750 to $2250 a month in added sales.
We know, we know, it’s not realistic, as you won’t necessarily have the same number of takeout orders every day, and all the stuff going on in your mind as to how it just can’t be that easy.
What if we are 50% wrong, you just scored $375/month to $1125 more sales for fixing your words?
Detailed descriptions can also clarify ingredients for those with dietary restrictions or preferences.
Finally, they increase perceived value as customers feel informed about their choices.
Of course, they won’t bring more traffic to your online ordering platform, but once they are there, you will have much larger sales and less abandonment.
Now, while this may not be an awesome starting point for a description, let’s dig in to fixing a real life example.
This is not the best description, but you would be surprised at how many restaurant online ordering systems we see without a description at all, so let’s do it!
Actual Original Client Description
Paneer prantha served with pickles, butter, and lassi complimentary. One order comes with two pieces.
Professional AI + Human Approach
North India calls with our signature Paneer Paranthas: 2 pan-fried golden, crispy flatbreads enveloping soft crumbled paneer, an Indian cheese. With tangy pickles and velvety butter, each order is elevated by a free palate-soothing lassi. Order now.
Which would you order?
Now let’s show you how easy it can be. We are doing this as if we were the typical restaurant owner with ZERO ChatGPT experience. We will show you how easy it is to get SOMETHING to work with from the ChatGPT free version, how much better it is in the paid version, AND how it can look if a professional has written the prompt.
Actual Original Client Description
Paneer prantha served with pickles, butter, and lassi complimentary. One order comes with two pieces.
Simple Chat Prompt Used in ChatGPT 3.5 & ChatGPT 4 to Redo a Menu Item Description
ChatGPT 3.5 Reworked
Experience a delectable journey to North India with our signature Paneer Prantha. Lovingly hand-stuffed with rich paneer (Indian cottage cheese) and expertly seasoned with a medley of aromatic herbs and spices, each prantha is pan-fried to perfection, boasting a crispy exterior and a soft, flavorful center. Elevate each bite with accompanying pickles, melt-in-your-mouth butter, and refresh with our traditional, complimentary lassi. Each order graces your plate with two golden pranthas, making it a feast fit for royalty. Dive into this timeless delicacy and celebrate the rich culinary tapestry of India with every mouthful. Order now and indulge in an unparalleled gastronomic affair!
Though it sounds amazing, it is really a bit long to be on a menu or online ordering system. So what do we do? Well, you could just rewrite it shorter, or just tell ChatGPT to do it for you. Enter this into the chat.
“Make it shorter“
“Please write me a description for my restaurant's online ordering menu for my menu item called Paneer Prantha which i currently describe as this: Paneer prantha served with pickles, butter, and lassi complimentary. One order comes with two pieces”
Chat replied with:
Savor our authentic Paneer Prantha, delicately stuffed with seasoned paneer and pan-fried to a golden crisp. Each order serves two pranthas, perfectly complemented by tangy pickles, rich butter, and a refreshing complimentary lassi. A true taste of North India awaits. Order now and delight in every bite!
Not bad right? No so hard.
Now lets see what happens if we do the same thing in the paid version of ChatGPT 4.0
ChatGPT 4 Reworked
Savor the richness of our Paneer Prantha, a traditional North Indian delicacy crafted with a flavorful filling of fresh paneer (Indian cottage cheese). Each order is accompanied by two perfectly golden-brown pranthas, served straight from the griddle to your plate. To enhance your experience, we pair these delectable pranthas with tangy pickles, melting butter, and a glass of chilled, creamy lassi – an authentic blend that promises to tantalize your taste buds. Dive into this culinary symphony and relish the best of Indian cuisine with every bite. One order includes two pieces.
Again, a bit long. What do we do?
Tell chat to
“Make it shorter“
Indulge in two golden-brown Paneer Pranthas, a North Indian favorite, filled with fresh paneer. Paired with tangy pickles, creamy butter, and a chilled lassi. A flavorful journey in every bite!
It feels like it went a bit overboard as we lost the description of what paneer is.
Now just for fun, let’s show you an expert result starting with a single prompt, and using:
DBC Technologies Ltd.’s Proprietary “AI + DBC Algorithm + Human” Process
North India calls with our signature Paneer Paranthas: 2 pan-fried golden, crispy flatbreads enveloping soft crumbled paneer, an Indian cheese. With tangy pickles and velvety butter, each order is elevated by a free palate-soothing lassi. Order now.
You can see just how different you feel reading the 3 different descriptions.
Owners Original – Paneer prantha served with pickles, butter, and lassi complimentary. One order comes with two pieces
Regular Owners ChatGPT 3.5 Only Usage – Savor our authentic Paneer Prantha, delicately stuffed with seasoned paneer and pan-fried to a golden crisp. Each order serves two pranthas, perfectly complemented by tangy pickles, rich butter, and a refreshing complimentary lassi. A true taste of North India awaits. Order now and delight in every bite!
Professional AI + Human Approach – North India calls with our signature Paneer Paranthas: 2 pan-fried golden, crispy flatbreads enveloping soft crumbled paneer, an Indian cheese. With tangy pickles and velvety butter, each order is elevated by a free palate-soothing lassi. Order now.
The best part?
Detailed descriptions can increase existing restaurant online ordering sales by 20-30%!!!
A restaurant owners simple version with ChatGPT’s free version can increase the average online order size by 20-25%.
DBC’s Professional AI + Human Approach brings that up to 25-40%
Of course, fixing your words won’t bring more traffic to your online ordering platform, but once they are there you will have much larger sales and less abandonment. More traffic with the help of AI will be a future AI + Tech on the Table topic, we promise!
Written and Copyright © DBC Technologies Ltd. – Doing Business Creatively
