🔥 Attention Restaurant Owners! Imagine if there was a free, relatively simple method to dramatically boost your online ordering sales aveage order value (AOV) without acquiring a single new customer. Does sounds too good to be true?
While researching a different topic for a blog post, I unearthed a “modifier secret” that’s shown to yield up to a remarkable 30% increase in your restaurant’s online ordering sales without needing a single new customer.
And no, this isn’t the typical advice that’s been rehashed time and again. If you’re eager to amplify your earnings with a strategy that’s right under your nose, dive into the full blog post to uncover this game-changing revelation. 💡🍽️
Have you heard about AI, specifically ChatGPT?
If you have discounted it as not a valuable tool or not thinking it is worth $20/month for ChatGPT 4.0 access…
You will love what you read in part one of our 5-part blog post on how to use AI, specifically ChatGPT 3.5 and 4.0 to dramatically increase your restaurant sales.
Read More… Modifier Magic
1. Menu Modifiers & Add-Ons:
Upselling and cross-selling are crucial strategies. Offering premium add-ons, sides, or complementary items can significantly boost the average order value (AOV). For instance, if someone orders a burrito, don’t just offer them extra sour cream as a modifier; offer them a slightly discounted price to “make it a combo” and include a drink, salsa, and chips, or simply offer salsa and chips at full price.
The percentages will let you know with some simple data analysis if its worth a discount or not.
Bundling items at a slightly discounted rate (compared to buying them separately) can also encourage higher spending.
How can we use AI or ChatGPT to help create online ordering modifiers to maximize sales?
Well, first we could just try giving ChatGPT the entire menu and asking it to give us a list of suggested modifiers to maximize sales for each item.
I will show you a reasonably simple prompt.
Next, I will show you the difference between ChatGPT 3.5 which is free, and ChatGPT 4.0 which costs $20 or so per month.
Here is my reasonably simple prompt I am using Ay Chihuahua restaurant in Surrey, BC, Canada, as an example. Once I have completed this post and we have tracked the results of the changes we implement, we will present the results in another blog post.
Simple ChatGPT Prompt Chat GPT 3.5
Please analyze the following menu and give me a list of modifiers I should attach to each menu item to maximize ordering efficiency. Then I want you to add a few more suggestions that will increase my restaurant’s online ordering sales as additional modifiers. You should end up with a minimum of 3 suggested modifiers with a price for each menu item. You can look at all other menu items and sides in order to come up with the best suggestions to use modifiers to upsell and increase order $ value when customers are online ordering. Please order this list from the menu item that once modifiers are added would generate the most additional sales to the least:Favourites
• Chile Relleno. ($17.00) - A mild Poblano Chile Pepper stuff with mozzarella cheese egg banter. Served with our in-house veggie sauce, sour cream, and cilantro on top, with lettuce, fresh salsa, guacamole, Mexican rice and re-fried beans.
• Enchiladas (3) ($15.50) - A soft corn tortilla wrapped around your choice of ( chicken, beef, pork or Tofu and Soya with Veggies ) Comes with Mexican Rice, Re-fried Beans. Serve with fresh salad. Lettuce, guacamole and fresh Salsa Salsa Verde and Salsa Roja. Sour cream and mozzarella cheese.
• Fajita Burrito ($17.95) - Flour tortilla wrapped around your choice of meat ( Beef steak or chicken breast ) Verde/ Roja Salsa. Pico de gallo, sauted vegetables and lettuce. Served with a side of rice and refried beans. Not spicy.
• Grilled Burrito - Large ($15.50) - Grilled flour tortilla wrapped around your choice of meat, rice, beans, lettuce, and mozzarella cheese. Served with a side of fresh salsa. - Grilled Burrito - Medium ($13.00) - Grilled flour tortilla wrapped around your choice of meat, rice, beans, lettuce, and mozzarella cheese. Served with a side of fresh salsa.
• Specialty Meat Burrito ($14.00) - Flour tortilla wrapped around your choice of specialty meat. ( Pastor, Asada, Carnitas and Chorizo ) fresh salsa, rice, beans, lettuce, and mozzarella cheese. Served with salsa verde, salsa roja, and sour cream on top.
• Wet Burrito - Large ($15.00) - Flour tortilla wrapped around your choice of meat, fresh salsa, rice, beans, lettuce, and mozzarella cheese. Served with salsa verde, salsa roja, and sour cream on top. - Wet Burrito
• - Medium ($13.50) - Flour tortilla wrapped around your choice of meat, fresh salsa, rice, beans, lettuce, and mozzarella cheese. Served with salsa verde, salsa roja, and sour cream on top.
• - Wet Burrito - X-Large ($17.50) - Flour tortilla wrapped around your choice of meat, fresh salsa, rice, beans, lettuce, and mozzarella cheese. Served with salsa verde, salsa roja, and sour cream on top.
Mexican Drinks
• - Bottled Water. (500ml) ($1.95) - Aquafina
• - Canned Pop (355ml) ($2.25) - Coca-Cola, Died Coke, Coca-Cola Zero, Orange Crush, Grape Crush. Ice Tea, Canada Dry, Ginger Ale, Dr. Pepper. Apple Juice, Orange Juice
• - Jarritos ($3.95) - Mexican Cola / Guava / Pineapple / Lime / Mango / Tamarindo / Mandarine / Grapefruit / Fruit punch / Strawberry / Hibiscus.
• - Mexican Coca-Cola ($4.50)
Side Orders
• - Beans (Side) ($5.50)
• - Chips and Fresh Guacamole ($6.50)
• - Chips and Fresh Mild Salsa ($4.95)
• - Not spicy - Fresh Salsa. Mild ($2.75)
• - Rice (Side) ($4.95)
• - Rice and Beans ($7.95)
• - Sour Cream ($2.50) Single Orders
• - Fish Taco (1pc) ($5.00) - One order comes with one taco.
• - Taco (1pc) ($5.50) - One order comes with one taco. Served with cilantro, onions and fresh guacamole. Meat choices ( Only ) Chicken / Beef / Pork
• - Chimichanga (1pc) ($16.50) - One order comes with one piece. Mozzarella cheese, rice and choice of filling. Served with fresh salad. Finish with Sour cream and chipotle sauce Chicken / Beef / Veggies
• - Tostada (1pc) ($6.50) - Served with fresh salad over lightly toasted corn tortilla. Beans, mozzarella cheese, sour cream, fresh salsa and guacamole. Chicken / Beef pork / Tofu and Soya with Veggies. Soups
• - Pozole Soup ($16.00) - Pork in pork broth with white hominy corn. Garnished with coleslaw, lime, onion, radish, red onion and tortilla chips on the side.
• - Tortilla Soup - Large ($15.00) - Chicken broth cooked with mixed peppers and corn tortilla strips. Garnished with lime, cliantro, onion, avocado, and mozzarella cheese.
• - Tortilla Soup - Medium ($13.00) - Chicken broth cooked with mixed peppers and corn tortilla strips. Garnished with lime, cliantro, onion, avocado, and mozzarella cheese. Specialties
• - Taco Dorados (Flautas) ($13.00) - 4 Fried corn tortillas wrapped with your choice of meat. Comes with a side of salsa, sour cream, and guacamole.
• - Tostadas ($15.00) - Crispy corn tortilla with your choice of meat, salsa, pico de gallo, lettuce, and cilantro. (Order of 3)
• - Chimichanga ($16.50) - Served with rice and beans fresh Mexican salad. Filling choice. Chicken / Beef / Veggies.
• - Quesadilla - Large ($16.50) - Flour tortilla filled with mozzarella cheese melted inside. Served with a side of sour cream, pico de gallo and guacamole.
• - Quesadilla - Large Platter ($30.00) - 2 Large Quesadillas filled with mozzarella cheese melted inside. Served with a side of sour cream, pico de gallo and guacamole.
• - Quesadilla - Medium ($13.50) - Flour tortilla filled with mozzarella cheese melted inside. Served with a side of sour cream, pico de gallo and guacamole.
• - Quesadilla - Medium Platter ($24.00) - 2 Medium Quesadillas filled with mozzarella cheese melted inside. Served with a side of sour cream, pico de gallo and guacamole. - Taco Dorados (Flautas) with Rice and Beans ($15.50)
• - 4 Fried corn tortillas wrapped with your choice of meat. Comes with a side of salsa, sour cream, guacamole, rice and beans
• - Tacos ($13.00) - Soft corn tortilla tacos topped with onion, cilantro, and guacamole.
• - 5” Tacos Tortillas (3) ($15.50) - Soft corn tortilla tacos topped with onion, cilantro, and guacamole. Your choice of Pastor, Asada, Carnitas or Chorizo
• - 5”Tacos Tortillas (3) (Chicken, Beef or Pork) ($15.00) - Soft corn tortilla tacos topped with onion, cilantro, and guacamole.
• - Fish Tacos (3) ($15.50) - Soft Fried, Breaded, Alaska Pollock Fish corn tortilla tacos topped with a mixture of onion, cabbage, cilantro, radish, lettuce. and lime.
• - Taco Salad ($15.95) - Crisp flour tortilla with your choice of protein
ChatGPT 3.5 Response:
Sure, here are suggested modifiers for each menu item to maximize ordering efficiency and additional modifiers to increase your restaurant’s online ordering sales:
Modifiers:
1. Chile Relleno Modifier:
- Add a “Spicy Upgrade” modifier for $1.50 to make it spicy with jalapeños.
- Offer a “Combo Upgrade” for $6.00, which includes a side of chips, fresh guacamole, and a canned drink.
- Include a “Double Cheese” modifier for $2.00.
2. Enchiladas Modifier:
- Add a “Make it a Meal” modifier for $7.00, including rice, beans, and a canned drink.
- Offer a “Double Meat” option for $5.00.
- Include a “Spicy Salsa Trio” modifier for $3.00, which includes salsa verde, salsa roja, and habanero salsa on the side.
3. Fajita Burrito Modifier:
- Add a “Veggie Delight” modifier for $3.50, including extra sautéed vegetables.
- Offer a “Side of Guacamole” for $2.50.
- Include a “Spicy Upgrade” modifier for $1.50 to add jalapeños.
4. Grilled Burrito – Large Modifier:
- Offer a “Combo Upgrade” for $6.00, including chips, fresh salsa, and a canned drink.
- Add a “Double Cheese” modifier for $2.00.
- Include a “Make it Spicy” option for $1.50.
5. Wet Burrito – X-Large Modifier:
- Add a “Extra Veggies” modifier for $2.50 to make it more filling.
- Offer a “Combo Upgrade” for $7.00, including chips, fresh guacamole, and a canned drink.
- Include a “Spicy Salsa Trio” modifier for $3.00.
Additional Suggestions:
- Family Combo Deal:
- Create a “Family Fiesta” combo for $50.00, including a large wet burrito, three enchiladas, a side of rice and beans, chips with guacamole, and a 2-liter bottle of soda.
- Loyalty Program:
- Implement a loyalty program where customers earn points for each online order. After accumulating a certain number of points, offer a free appetizer or dessert as a reward.
- Online Exclusive Special:
- Introduce an “Online Exclusive Special” that’s only available for online orders, offering a discounted price or a free side dish with certain menu items.
These modifiers and additional suggestions should help increase your restaurant’s online ordering sales and encourage customers to order more.
ChatGPT 4 Response
🎉 Hey Foodpreneurs! Ready to make that cash register go cha-ching with some super spicy menu modifiers? Oh, you bet you are! 🌮🤑
Let’s taco ’bout how we can add some mouthwatering upsells to maximize those digital cart values. So, whip out your chef’s hat and let’s get cookin’!
Top Picks: Most $$$ Potential to Least
1️⃣ Fajita Burrito ($17.95)
- “Make it a Combo!” – Add a Jarritos and Chips & Guac for $7.95
- “Go Double Meat!” – Extra serving of beef steak or chicken breast for $4.00
- “Super Cheesy!” – Extra mozzarella and cheddar blend for $1.50
2️⃣ Wet Burrito – X-Large ($17.50)
- “Weekend Warrior!” – Add 2 pieces of Chicken Tacos for $9.00
- “The Spice Master!” – Add Jalapeños and spicy salsa for $1.50
- “Guac-a-More!” – Extra dollop of guacamole for $2.00
3️⃣ Chile Relleno ($17.00)
- “Fiesta Time!” – Side of Mexican Coca-Cola and Rice & Beans for $7.95
- “Meat Lovers’ Dream!” – Add some Asada meat on top for $3.50
- “Extra Saucy!” – Additional in-house veggie sauce for $1.00
4️⃣ Quesadilla – Large Platter ($30.00)
- “Keep It Poppin'” – Add a side of Pozole soup for $7.00
- “Veggie Blast!” – Extra sautéed veggies for $2.00
- “Say Cheese!” – Extra mozzarella for $1.50
5️⃣ Enchiladas (3) ($15.50)
- “Thirst Quencher Combo!” – Add Mexican Coca-Cola for $3.50
- “Muy Caliente!” – Extra Spicy Salsa Roja for $1.00
- “Meat Upgrade!” – Switch to specialty meat (Pastor, Asada, Carnitas, Chorizo) for $2.50
Quick Pro Marketing Tips 💡
- Combo Meals: Offer a curated set of items as a combo meal at a slightly discounted rate. People love saving money!
- Limited-Time Offers: How about a “Spicy Summer Burrito” available only in July? People have FOMO and this could encourage them to order ASAP.
- Loyalty Program: Each order earns points. Get a free burrito after X number of orders. This will encourage repeat business.
- Social Media Posts: Use Instagram and Facebook to show off these delish modifiers! Think drool-worthy pictures with captions like “Can you handle the heat? Add extra jalapeños to your Wet Burrito today!” 😍🔥
- Email Reminders: Send out an email mid-week highlighting the modifiers and maybe even offering a discount code. A mid-week pick-me-up for you and your customers!
Go ahead, sprinkle these tips like queso on a tortilla chip! You got this! 🌯💰✨
You may be just so excited and overwhelmed by this amazing content, you do not realize it did not complete the task, though it did the part it did, very well.
It takes a little better prompt to get it to complete the task in an organized manner.
ChatGPT 4.0 with a Professional Prompt + Human
Top Picks: Most $$$ Potential to Least
1️⃣ Fajita Burrito ($17.95)
· “Make it a Combo!” – Add a Jarritos and Chips & Guac for $7.95
· “Go Double Meat!” – Extra serving of beef steak or chicken breast for $4.00
· “Super Cheesy!” – Extra mozzarella and cheddar blend for $1.50
2️⃣ Wet Burrito – X-Large ($17.50)
· “Weekend Warrior!” – Add 2 pieces of Chicken Tacos for $9.00
· “The Spice Master!” – Add Jalapeños and spicy salsa for $1.50
· “Guac-a-More!” – Extra dollop of guacamole for $2.00
3️⃣ Chile Relleno ($17.00)
· “Fiesta Time!” – Side of Mexican Coca-Cola and Rice & Beans for $7.95
· “Meat Lovers’ Dream!” – Add some Asada meat on top for $3.50
· “Extra Saucy!” – Additional in-house veggie sauce for $1.00
4️⃣ Enchiladas (3) ($15.50)
· “Thirst Quencher Combo!” – Add Mexican Coca-Cola for $3.50
· “Muy Caliente!” – Extra Spicy Salsa Roja for $1.00
· “Meat Upgrade!” – Switch to specialty meat for $2.50
5️⃣ Grilled Burrito – Large ($15.50)
· “Fully Loaded!” – Add extra veggies and a side of Fresh Salsa for $3.50
· “Upgrade to Specialty Meat!” – Switch from regular meat to specialty meat for $2.00
· “Add a Pop!” – Include a canned pop of your choice for $1.50
6️⃣ Specialty Meat Burrito ($14.00)
· “Super Deluxe Combo!” – Add a Jarritos and Fresh Salsa. Mild for $5.50
· “Double the Fun!” – Extra serving of specialty meat for $4.00
· “The Works!” – Extra mozzarella and a dollop of sour cream for $2.50
7️⃣ Wet Burrito – Large ($15.00)
· “Spicy Summer Special!” – Add spicy salsa and jalapeños for $1.50 (Limited-Time Only!)
· “Double Meat, Double Yum!” – Add an extra layer of meat for $3.50
· “Combo it Up!” – Include a canned pop of your choice for $1.50
8️⃣ Chimichanga ($16.50)
· “Chimi-Cherry on Top!” – Add a dessert to your order for $5.00
· “Say Cheese!” – Extra layer of mozzarella for $2.00
· “Make it a Meal!” – Side of Mexican Rice and Beans for $6.00
9️⃣ Grilled Burrito – Medium ($13.00)
· “Weekday Special!” – Add 1 Fish Taco for $4.50
· “Go Green!” – Extra guacamole for $2.00
· “Spice it Up!” – Jalapeños and hot salsa for $1.50
🔟 Taco Dorados (Flautas) with Rice and Beans ($15.50)
· “Beverage Bliss!” – Add Mexican Coca-Cola for $3.50
· “Cheese Please!” – Extra side of melted cheese for $2.00
· “Extra Guac, No Prob!” – More guacamole for $2.00
Mexi-Drinks:
1️⃣ Bottled Water ($1.95)
· “Hydrate and Celebrate!” – Make it a 2-pack for an extra $1.50
· “Eco-Friendly!” – Opt for a reusable cup for $3.00
2️⃣ Canned Pop ($2.25)
· “Fizzy Combo!” – Get two for $4.00 (Save 50¢!)
· “Pop n’ Crunch!” – Add a small chips and mild salsa for $3.95
3️⃣ Jarritos ($3.95)
· “Two’s a Fiesta!” – Add a second flavor for $3.50
· “Jarrito-Joy!” – Add a lime wedge and a straw for funsies! $1.00
4️⃣ Mexican Coca-Cola ($4.50)
· “Coke and a Smile!” – Add a lemon wedge and a smiley sticker for $1.00
· “Classic Combo!” – Add a second Mexican Coca-Cola for $4.00
Side Hustles:
1️⃣ Beans (Side) ($5.50)
· “Cheesy Beans!” – Add melted mozzarella for $1.50
· “Spicy Bean Dream!” – Add jalapeños for $1.00
2️⃣ Chips and Fresh Guacamole ($6.50)
· “Family Size!” – Make it double for $5.50
· “Cheese it Up!” – Add a side of melted cheese for $2.50
3️⃣ Fresh Salsa. Mild ($2.75)
· “Double Dip!” – Get a 2nd helping for $2.00
· “Hot and Spicy!” – Add a dollop of spicy salsa for $1.00
4️⃣ Rice (Side) ($4.95)
· “Cheesy Rice!” – Add mozzarella for $1.50
· “Veggie Boost!” – Add some sautéed veggies for $2.00
5️⃣ Rice and Beans ($7.95)
· “Double the Fun!” – Double the portion for $6.00
· “Spice it Up!” – Add jalapeños for $1.00
6️⃣ Sour Cream ($2.50)
· “Double Cream!” – Double the portion for $1.50
· “Herb it Up!” – Add some chopped chives for $0.50
The Marketing Tips as Modifiers:
1️⃣ Combo Meals:
How about a “Mexican Fiesta!” combo? Chips, guac, and two Jarritos for $12.95. Or, offer a side+drink combo for $5.95 added to any meal!
2️⃣ Limited-Time Offers:
“Seasonal Sides!” – Like Pumpkin-Spiced Guacamole for fall or a special flavor of Jarritos for summer!
3️⃣ Optimize for Social:
“Insta-Drink!” For an extra $1.50, add some fancy garnish or umbrella to those Jarritos or Mexican Coca-Colas!
Woo, we did it! Now, go unleash these fab modifiers onto the world. And remember to flaunt your new, souped-up menu on all your socials! 🌮📸💫
You can see from the comparisons with the simple prompt for Chat GPT 3.5 you can get back an incredible number of useful suggestions. Remember, with Chat GPT 3.5, you really must be very careful as it can make things up, sometimes this is good, sometimes it could hurt.
Chat GPT 4.0 took things to a new level with the same prompt but showed signs of laziness trying to offload a bunch of work for you.
Chat GPT 4.0 + Human Professional prompting yielded a lot more ideas and comprehensive responses you could just action.
The key is to always be on the lookout for things that are just crazy. But, even if they sound crazy, if they can’t hurt you, its worth trying them to see if it was you that was crazy vs. ChatGPT.
Not everything ChatGPT gives you will be correct. You must keep your wits about you as it can overwhelm you with content and ideas.
We will report back on what our client agrees to implement, we will try to get it all agreed to for a test, and report back in a future blog post.
Good use of AI when it comes to ChatGPT is to always think, ChatGPT + Human = Actionable content and ideas.
Next up in our Blog Series on Maximizing Restaurant sales with ChatGPT.
Part 2: 15% Increase in Avg Online Order size? AI says “Get High Quality Food Pictures” – Todays AI + Tech on the Table.
